MARTECH | CMO-CORNER

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.

Connecting on a global level in mobile means having empathy for your international users’ needs.

Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.

Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.

Here are 10 simple SEO tips to follow to ensure your website stays on page one after you throw the switch on a new site redesign.

More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call.