Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
Bacardi has put a twist on the ol’ standard cocktail recipe video, but with a splash of ghastly frights.
Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.
Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.
Click here to view the 2023 winners!