Lou Reed Bio on Home Video

Posted on by Chief Marketer Staff

Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video with a free $5 phonecard offer.

The home entertainment company is owned by WinStar Telecommunications and the parent company will provide a coupon for the free phonecard in every video. The video will also include 15 minutes not shown on PBS.

The company is just starting to release a number of music videos, says Michael Olivieri, president of the home video division, Fox Lorber. It released Tina Turner’s live Amsterdam concert last year, and will release videos from Joe Cocker and jazz instrumentalist Keiko Matsui this year.

Because the video company is owned by a telecommunications company, it can offer consumers real savings through the phonecard at a minimum cost, says Olivieri. The company is also considering a tie-in with Reed’s new live concert CD on Warner Bros. Records.

THE INCREDIBLE MR. LIMPET (Warner Bros. Pictures) Release Date: Second Quarter 1999 Anticipated Rating: PG Starring: Jim Carrey Top-Line: A remake of the 1964 Don Knotts comedy. A mild-mannered man falls into the ocean, gets his dream of becoming a fish, and helps the U.S. Navy spot enemy submarines. Who’s on Board: Open

ED TV (Universal Pictures) Release Date: 1999 Anticipated Rating: PG-13 Starring: Matthew McConaughey, Ellen DeGeneres, Woody Harrelson, Steve Martin, Elizabeth Hurley Top-Line: A comedy about a video store clerk (McConaughey) whose life is thrown into chaos after he agrees to let a television executive (DeGeneres) film his life for 24 hours. Who’s on Board: Open

THE PARENT TRAP (Buena Vista Pictures) Release Date: Second Quarter 1999 Anticipated Rating: PG Starring: Dennis Quaid, Natasha Richardson Top-Line: A remake of the 1961 comedy about identical twins separated at birth who meet at summer camp. They switch places in an attempt to bring their father and mother back together. Who’s on Board: Open

WILD, WILD WEST (Warner Bros.) Release Date: July 1999 Anticipated Rating: PG-13 Starring: Will Smith, Kenneth Branagh, Kevin Kline Top-Line: A period Western about two lawmen (Smith and Kline) who must stop an assassination attempt aimed at President Ulysses Grant. The comedy is based on the popular TV show of the same name. Who’s on Board: Open

Presented by The L.A. Office, www.laoffice.com


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