How David’s Bridal Leverages TikTok to Increase Social Media Sales

Posted on by Chief Marketer Staff

Fun fact: David’s Bridal, a company that has been selling dresses since the 1950s, now spends half its social media budget on TikTok. The strategy arose from the brand’s need to build engagement and close sales more than increase brand awareness. A piece in AdExchanger explores the company’s recent social push and how influencers factor heavily into its marketing strategy.

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