Sam Adams Lets Consumers Pick Next Craft Beer
Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year.
Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year.
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.
HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
Heineken has renewed its sponsorship of the U.S. Open tennis tournament, its longest active sponsorship, and plans a host of promotions and events to activate the deal.
Teresa Gueco joined Mercury Mambo, Austin, TX, as director of production services.
Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.
AOL has signed on five top sponsors for its upcoming, interactive reality game, Gold Rush in which sponsors will be integrated into the online show.
Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference.