Consumer Marketing

WNBA Unveils Affinity Cards for Fans

|  by Chief Marketer Staff

The Women's National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.

P&I Postscripts

|  by Chief Marketer Staff

U.K. GROCER TESCO: is rewarding its 13 million...ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will...

San Diego Chargers Fans to Get Digital Gift Cards

In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers' online team store during the upcoming season.

NFL Offers Brand Sponsored Vignettes

|  by Chief Marketer Staff

When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today.