Consumer Marketing

Now You’re Cookin’: Heating Up Sales with In-Store Chef Demos

August 13, 2006 |  by Chief Marketer Staff

Early Sunday morning I found myself watching “Lidia’s Italy,” a popular cooking show on my local public broadcast television station featuring Lidia Bastianich’s cuisine.

First Person: Hot Times for Event Marketers

August 13, 2006 |  by Chief Marketer Staff

Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time

COLLOQUY Corner: The Bonus Is the Thing

August 13, 2006 |  by Chief Marketer Staff

All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.

Quaker Brings Life to Adventure DVD

August 11, 2006 |  by Chief Marketer Staff

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD.

The CW Kicks Off Mall Domination Tour

August 11, 2006 |  by Chief Marketer Staff

TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.

E-Marketing In, Traditional Methods Out for the Holidays: Study

August 11, 2006 |  by Chief Marketer Staff

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

Quiznos Marketing Exec Charged in Sex Sting

August 10, 2006 |  by Chief Marketer Staff

A Quiznos marketing executive is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter over the Internet with a teenager, according to news reports.

Levi’s Struts into Wal-Mart, Sears

August 10, 2006 | 

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Star Wars Characters Hit Road with Summer Tour

August 10, 2006 | 

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

P&I Postscripts

August 9, 2006 |  by Chief Marketer Staff

HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO ...