Consumer Marketing

YouTube Unveils Advanced Contextual Targeting Capability

September 18, 2020 |  by Chief Marketer Staff

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

CMO Council Report: Aligning Marketing and Communications Teams During the Pandemic

September 18, 2020 |  by Kaylee Hultgren

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

TV Commerce Technology On the Rise During Pandemic

September 11, 2020 |  by Chief Marketer Staff

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events

September 11, 2020 |  by Chief Marketer Staff

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

September 11, 2020 |  by Kaylee Hultgren

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Getting Private Brands Right

Partner Content

Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.

Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing

September 4, 2020 |  by Chief Marketer Staff

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

Four Strategies to Consider When Reallocating Budgets for Virtual Workplaces

September 4, 2020 |  by Chief Marketer Staff

Four new strategies to consider when reallocating budgets during COVID times.

Apple Delays IDFA Changes Until Early 2021

September 4, 2020 |  by Chief Marketer Staff

Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.

2020 PRO AWARDS Winners Announced at Virtual Celebration

September 3, 2020 |  by Chief Marketer Staff

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.