2020 PRO AWARDS Winners Announced at Virtual Celebration

Posted on by Chief Marketer Staff

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories. Click here for full coverage of the best campaigns of the year.

The winners were announced September 2 during the first-ever PRO Awards virtual celebration attended by hundreds of marketers from across the country… straight from their living rooms.

Ally Financial and PrizeLogic snagged the highest honor, the Platinum PRO, for their Ally + MONOPOLY – Grow Your Fortune campaign. The 360-degree program took augmented-reality gamification to new heights—and achieved massive scale.

This year’s PRO Awards received hundreds of entries from around the globe and was judged by a panel of brand-side marketers. Companies across a variety of industries took home top honors, including State Farm, Michelob ULTRA, Ford, Under Armour and HP, Inc.

Click here to view the case studies for all of this year’s winners and finalists.

Missed the broadcast? Watch it again, or sign-up for the first time and watch it here.

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For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

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