Market Like a Mother: Call for Nominations
It's here: the marketing industry's only annual showcase of outstanding female marketers who are leading their teams and their families.
Consumer Marketing
Experiential Marketing Summit 2020
Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Google and Reddit Offer New Tools for Advertisers
Digital advertisers have some new tools at their disposal from Google and Reddit.
Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
Brands on Fire: Chocolate Brand Supports an Actual Russell-Stover Wedding
We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Dave’s Killer Bread Slays the Direct Mail Marketing Kit Craze
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
CMO Council Report: Aligning Marketing and Communications Teams During the Pandemic
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
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