How One Food Festival Pivoted to Digital
When it came to converting EEEEEATSCON to a virtual gathering, here's how marketers met the challenge.
When it came to converting EEEEEATSCON to a virtual gathering, here's how marketers met the challenge.
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.