COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events

Posted on by Chief Marketer Staff

With social distancing practices here for the time being, it behooves marketers to look into new technologies to help bolster hybrid events of the future. Following are tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era, according to a piece in Event Marketer.

Virtual Guides

To create an experience for viewers that is more interactive, companies are using live guides to allow attendees to explore digital worlds. Faroe Islands tourism, for instance, gave users the opportunity to control on-screen guides and tour certain parts of the region.

Robotics

The touchless nature of high-tech vending machines may solve pain points for events on the ground. Take Chowbotics’ Sally the Robot, which offers a custom salad bar vending experience without the need for interaction between people.

Touchless Tech

Contactless solutions have become saving graces during the pandemic. In hybrid events of the future, ticketing, check-in and product and exhibitor interactions can be managed and enabled with QR codes.

Heat Maps

When it comes to targeting specific markets for events, predictive analysis play a greater role. For instance, Marketing Werks has developed a heat map using various data sources to help predict store locations and areas of lesser risk due to COVID-19.

Proximity Alerts

Beacon technology, which is already used for tracking engagement, will play a greater role in promoting social distancing. Think: wristbands with Bluetooth chips that alert people about proper social distancing or a risk of potential exposure to the virus.

For more tech solutions for hybrid events, including scheduling, merchandising and sanitization, read on in Event Marketer.

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