As brick and mortar retail options remain limited during the pandemic, and folks are watching more programming at home, technology like shoppable TV spots and voice-enabled delivery is getting a fast track, according to Cablefax coverage of marketers speaking at TVOT Lives’ virtual conference Sept. 10. The rise of TV commerce is yet another consequence of our current historic moment.
Panelists agreed that mobile and voice are the next big frontiers for TV commerce. Viewers making purchases through talking into a TV remote or using the camera on their phone are actions that consumers will soon become more accustomed to.
NBCU, for instance, has integrated mobile with the television through its new service ShoppableTV, which has QR codes on screen that consumers can scan to purchase products. And its streaming service Peacock recently launched On Command ads, which lets users of its X1 and Flex products use voice remotes to request a coupon or more information on a product.
For more on new tech solutions for shoppable TV, read on in Cablefax.