KEYNOTE PRESENTATIONS
Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the
Consumer Marketing
Net Results
Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001
Conference Schedule
TUESDAY, OCTOBER 6 9:00am - 5:00pm - Registration10:00am - 12:30pm - Promotion U Workshop12:30pm -1:30pm - Lunch-on-your-own1:30pm - 5:00pm - Promotion
Myth Making
Imagine being handed the assignment of bringing a legend to life - that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
Reel Deals
INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:
Calling All Rare Talents
To all of you multi-disciplined creatives who still can't decide what you want to be when you grow up or can't describe your occupation in that little
Promo News
Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion
Points of Switch
Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could
Box Top Bingo
Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry's heaviest hitters, Kellogg's and General
Account-Specific Spotlight: Washington D.C.
These are the salad days for our nation's capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More
