The Good Guys Get Some
The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,
Consumer Marketing
Reclaiming Salem’s Lot
Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going
On the Net
Net Pay Hoping to attract a million customers by year's end, New York City-based Citibank launched a nationwide campaign offering cash for joining its
It’s About Time
If you feel like you're caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable
International
Petite Sophisticate BUENOS AIRES - Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the
Neatness Still Counts
The biggest reason shoppers give for picking a store to buy prepared food isn't the food's taste. Consumers say the No. 1 determinant for why they shop
TECHNO PROMO
Ann Raider has a pair of slides in her "Brave New World" presentation that never fails to get her audience to sit up and take notice. The first one says:Today*
Now Docking
HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history
Account-Specific Spotlight: Houston, TX
Yes, it's true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the
