Consumer Marketing

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

NORTH HOLLYWOOD, CA - The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

ABC execs thought they had a winner when they dreamed up a contest to have fans pick out the mistakes in one episode of The Drew Carey Show. But they

Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human

CONWAY, AK - Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

DALLAS - Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That's what GTE Corp. is doing in a

The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in