Launch at the Speed of Sound
Gillette didn't want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor's logo on supermarket parking spaces.That unusual
Consumer Marketing
Jeep Rules, Mitsubishi Roils
Promotion people snigger over the very notion of rules. The first rule of promotion, some say, is that "there are none." In other words, rules are made
International
Label Lovers MADRID - Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn't refuse.Developed
FINANCIAL SERVICES
Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has
Catalina Deals New Deck
Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company's core electronic marketing programs
Divide and Rule
Panasonic Interactive Media and Little Caesar's Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic's new Little Caesar's
CAUSE-RELATED
School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School
Excellencex 16
They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They
FOOD
Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States - the unassuming pink rectangle, individually wrapped
Bud Bowl Moves Online
Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new
