Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail "partners." In the not-too-distant
Consumer Marketing
Will it fly?
Quick: What's on the back of your plane ticket? Next time you look, it might be an ad. Ha-Lo, Niles, IL, is selling Fly Paper - ad space on tickets, boarding
>From Mousepad to Prescription Pad
Patient penchant for information has spurred a handful of information Web sites such as drKoop.com, The Health Channel, WebMD, and OnHealth.com. And those
Cast a Giant Shadow: Warner Bros. film even gets political support.
Ever hear of a video release being lauded on Capitol Hill? You have now."The Iron Giant demonstrates that Hollywood's capacity for great children's cinema
AFP Goes Bankrupt
American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes
20th Century Guy
One day back in the late '70s, at my first job for a small publishing company in New York City, I returned to the office from lunch and my boss asked
Adherent Disciple
Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader's Digest.Forget
Make It Blockbuster Another Night: Video chain to promote theatrical releases.
Warner Bros. found an unlikely partner to market the Halloween release of The House on Haunted Hill. But if Blockbuster Entertainment has its way, the
Dropping the Ball
Beyond a few timely exceptions, the millennium isn't generating a whole lot of promotional madness after all.It's turning out to be the Yawning of a New
Coke’s European Resurgence
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer
