Consumer Marketing

20th Century Guy

|  by Chief Marketer Staff

One day back in the late '70s, at my first job for a small publishing company in New York City, I returned to the office from lunch and my boss asked

Adherent Disciple

|  by Chief Marketer Staff

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader's Digest.Forget

Dropping the Ball

|  by Chief Marketer Staff

Beyond a few timely exceptions, the millennium isn't generating a whole lot of promotional madness after all.It's turning out to be the Yawning of a New

BACK IN THE HUNT

|  by Chief Marketer Staff

Aspen Marketing Group, Los Angeles, is once again in acquisition mode, having secured $120 million in financing from sources including Banque Nationale

HELP FEEDING THE KIDS

|  by Chief Marketer Staff

Restaurant chains too small or too busy to create their own kids promotions can tap into KidzArt, a turn-key cause-marketing program run by Kid Stuff,

GUARANTEED DEAL

|  by Chief Marketer Staff

Prize guarantor SCA Promotions, Dallas, acquired Promotional Insurance Management Services, a U.K. business that offers sales promotion risk management