Boxing Days
Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that
Consumer Marketing
Crazy Quilt: Media conglomerates’ marketing units mix assets and ideas.
American Suzuki wanted to use more than TV's "spots and dots" this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership
The Secret Handshake
As the "Global Village" grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn't hurt.Rosie O'Donnell can draw crowds
C’mon, Touch Me, Babe
I've long been a doomsayer on the topic of technology. And I'll admit that the reason is that I'm an anti-techie who'll never be able to keep up with
In Praise of Clutter
When was the last time anyone in promotion discussed strategy and didn't express a desire to "break through the clutter?"I can't hear the phrase without
Clark Zones In: New c-store format plays up brands.
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
Another Carlson Leaves the Nest: Geoff Gage opens his own agency.
Gage Marketing Group has produced a spin off the old block. Geoffrey Gage, son of chairman E.C. "Skip" Gage and grandson of Carlson Companies founder
NEW AND NOTEWORTHY TOOLS: JANUARY 2000
Gotta wear shadesJust when you thought there couldn't be one more place to hang P-O-P, somebody opens a window. Insert-A-Blinds are window blinds that
Rules of Engagement
Client-side promotion people often voice similar complaints about promotion agencies. Brand managers will say that agencies don't do homework on the products
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties' Cash Back for Schools program in 58 malls. Shoppers turn in
