Coke’s European Resurgence
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer
Aspen Marketing Group, Los Angeles, is once again in acquisition mode, having secured $120 million in financing from sources including Banque Nationale
Visa USA is counting on a long and profitable run for its latest sponsorship, a deal with various professional theater organizations that makes the company
Prize guarantor SCA Promotions, Dallas, acquired Promotional Insurance Management Services, a U.K. business that offers sales promotion risk management
So you have a great idea for a promotion, but you're strapped for cash. The easy answer is a joint promotion. But first, think about what you really want.
Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
New York City-based Gramercy Group became the latest independent promo shop to opt for subsidiary status this month, reaching a deal to be acquired by
Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U's U-pons Internet Coupons program lets Giant
Call it competing in Internet time. Just a few months ago, interactive advertising services firm DoubleClick seemed destined to emerge as the leading
Should shrinks be teaching marketers how to appeal to kids?The American Psychological Association is mulling the question, after being prompted by consumer