Welcome to the Neighborhood
Sign a mortgage for $250,000 and suddenly $500 for a washer or $30,000 for a car don't seem like such big price tags. That's one reason new homeowners
Consumer Marketing
BACK-END AND BELOW-THE-LINE SERVICES
CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.
Read Me!
Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison's The Bluest
Asian Delights
Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
October 1, 2002
Marketing Services
D.L. Blair, Garden City, NY, promoted Brian Conlon to president and chief operating officer. Steven Gilliatt named president of G2 Worldwide, New York
Gift Tags
MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for
Door Openers
Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive
Readin’, Writin’, and Sellin’
Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning
