BK Gets Serious with The Simpsons
Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television's The Simpsons last year, the Miami-based QSR this year
Consumer Marketing
Healthy Results
Tough economic times didn't dim the caliber of entries for this year's PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic
products
Grin and Bare It It's getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with
From the Horse’s Mouth
Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are
Blinded by the Date
I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.'s fifth annual MGD Blind Date sweepstakes. The concert
Letter to the Editor
While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook's article. Jim doesn't get it when trying
Let’s Make a Deal
Former MTV jockey Kennedy worked the audience during the Game Show Network's presentation at the L.A. Office RoadShow. The charismatic host quizzed audience
November 1, 2002
Accounts Action
Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,
Hershey Sale is Sticky Business
Nestl, Vevey, Switzerland, will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order
