CORRECTION:
Innova Marketing, Minneapolis, handled The Food Network's Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event
Consumer Marketing
Direct Inspection
Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it
Medium Rare
More than 70 percent of purchase decisions are made in the store. If you're involved in marketing in any capacity, you probably already knew that. The
Property Peeks
Brand marketers had some tough movie choices to make in 2002. There was a slew of sequels and potential summer blockbusters for tie-ins, and the advent
Rubbernecking
Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane
Spies in the Kitchen
I'm in the middle of Times Square, America's mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive
Ah, Burgers and Cars
Iam starting to love Wisconsin. Admitting this shows great largesse from a native Chicagoan now living in Minnesota. I'm supposed to feign disdain for
Boo!
PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage
Agency Moves
Adamson Advertising, St. Louis, MO, named Mark Wildenhaus executive creative director. Blattner Brunner, Pittsburgh, PA, named John Gatesman vp-account
products
Mighty Mini Who doesn't love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which
