The Glass is Half-Full
A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven
Consumer Marketing
Nine Little Words
It goes like this. You produce a promotion that's really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime
Client Side
Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker
Conversation Pieces
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
BACK-END AND BELOW-THE-LINE SERVICES
PASSENGER FRIENDLY Amtrack may not be with us for much longer but in the meantime, commuters on the service's Keystone line which services New York City
Mixer Messages
Pernod Ricard will extend an online puzzle promotion for Chivas Regal scotch whiskey throughout Latin America after its successful run in Venezuela. The
Miller Time on the Town
IT STARTED AS A PARTY AND ENDED AS A TV CAMPAIGN Miller Brewing Co. last month wrapped up an innovative on-premise/on-air campaign that let bar-goers
Acquisitions
MICROSOFT BUYS MAP SERVICE Microsoft, Redmond, WA, agreed to pay $96 million for former competitor Vicinity, Sunnyvale, CA, a company that helps consumers
Ranks and File
Image, schmimage. It's experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users' experience, not
Making the Movie
It's dark. It's quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.
