Customer Data Management: What Really Matters
How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.
B2B Marketing
3 Tips for Authentically Interacting With B2B Buyers
Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.
Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
Top 10: February’s Most Popular B2B Articles
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.
Relevant Content Helps Engineering360 Target Millennials
Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency's Nancy Harhut.
Marketers Aren’t Confident Their Email is Relevant: Report
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
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