B2B Marketing

Three B2B Marketing Trends to Watch

February 6, 2017 |  by Sanjay Castelino

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Strategies for More Effective Lead Scoring

February 3, 2017 |  by Chris Matty

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

Winning the B2B Marketing Super Bowl

February 2, 2017 |  by Beth Negus Viveiros

B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.

Want a Job? Get Videography, Social and Content Skills

February 2, 2017 |  by Beth Negus Viveiros

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

Marketing Automation Boosts Engagement for GM Nameplate

February 1, 2017 |  by Beth Negus Viveiros

Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.

U.K. B2B Agencies May Feel the Burn of Brexit

January 31, 2017 |  by Beth Negus Viveiros

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges

January 24, 2017 |  by Patty Odell

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Four Keys to Improving Enterprise Sales Potential

January 24, 2017 |  by Sharon Gillenwater

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

Better B2B Data in 2017—Here’s How

January 23, 2017 |  by Beth Negus Viveiros

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

The Art of Authenticity in Branding

January 23, 2017 |  by Lara Colestock

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.