Trucking Firm Celadon Speeds Ahead With Agile Marketing
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how.
B2B Marketing
Putting B2B Marketing to the Test
Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake.
Why Your Email Closing is as Important as Your Open Rate
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
Agencies Need to Realize the Client Isn’t Always Right
It can be easy for agencies fall back on the saying "the client is always right." You want the client to be happy, so you do things their way. The problem is that it isn't true.
The B2B Top 10 for March
In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.
What You Need to Improve B2B Conversion Rates
In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
Beware of Fake Statistics in Marketing Hype
In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?
Making B2C Connections with B2B Audiences
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
How Big Data Can Improve B2B Lead Gen
Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.
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