Is Twitter Right for Your Digital Strategy?
Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
B2B Marketing
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
Maximizing the Value of Your Email List
For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.
Is Predictive Analytics Your ABM Silver Bullet?
Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.
NASCAR Drives Relationships for B2B Sponsors
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.
Could Marketing Clichés Just Please RIP?
Traditional marketing strategies aren't dead—like the Time Lords of Gallifrey, they're in a constant state of regeneration.
Your Next Direct Mail Test is Just a Click Away
Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.
Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
Creating Content to Benefit Your Entire Organization
Executing a comprehensive content marketing strategy isn't an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.
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