Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on how the AI-enabled app, Cheetos Vision, came to be.
Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind.
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.
A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.
Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs.
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
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