Automated Insights Help Keurig Refine Advertising
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.
Is voice technology the next star of marketing? Forbes checks in with a few experts.
The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
Click here to view the 2023 winners!