MarTech Archives - Chief Marketer

AI

Why Podcast Ads Are Underleveraged—and How Brands Can Benefit

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? Our columnist explores the disconnect and how brands can capitalize on the medium.

AI

4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights

AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

Technology

Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Technology

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

Data Driven ROI

The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Technology

Topic Authority Rules SEO—Here’s How You Build It

How to think about topic authority in SEO, the most important rankings factor of 2024.

MarTech

4 Questions to Ensure Your MarTech Stack Delivers

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.