Samsung Opens Virtual Showroom

Posted on by Chief Marketer Staff

Samsung Electronics America Inc. has opened a virtual showroom in New York City.

The Samsung Experience, at The Shops at Columbus Circle in Manhattan’s Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world in a 360-degree interactive simulation, a map of the city that can be manipulated with hand gestures and a digital fashion collection created by one of New York’s hottest designers, Ashleigh Verrier. Products are not for sale.

Even so, visitors can take a camcorder with them to shoot video around New York City. Once they return to the 10,000-square-foot site they can edit the footage at kiosks, burn their movies onto DVDs, and return home with a digital souvenir.

Visitors will also be able to use Samsung Napster MP3 players to download songs off Napster to CDs or ring tones to their cell phones. Images embedded in the venue’s giant interactive map of the city can be transferred to customize postcards and create personalized artwork.

Additionally, Samsung will host technology seminars and tutorials at the Samsung Experience, as well as product launches and special events.

For more stories on event marketing

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!