Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
How to use qualitative and quantitative data together to avoid failed product launches.
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
How the role of the CMO is becoming more data-driven.
What marketers need to know about Google Chrome's privacy announcement.
Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.
Brand marketers discuss the challenges and opportunities top of mind in 2020.
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
A sound data management strategy is critical as the landscape becomes more complex.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
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