Channel | Social

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop ...

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures ...

Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed "Capital Salute to Military Night" by providing ...

Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour ...

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...

Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just

A first-time tour manager reflects on the good, the bad and the armadillos

This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns

When Bank of America launched its Keep the Change savings program in September, it faced a challenge common to marketers in the financial sector: How to build a tangible experience around the intangible benefits of tucking away even small amounts in a savings account?

Truth, the American Legacy Foundation's national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as ...