Citrix Teams up with Event Honoring the Military

Posted on by Chief Marketer Staff

Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military.

Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing high-ranking members of the armed forces VIP access to a pre-game reception hosted by the hockey team.

Tickets to the game and as well as the VIP passes will be given to the Department of Defense for distribution. Each donated ticket will be Citrix branded and lanyards with Citrix’s “access” slogan will be presented for VIPs to enter the reception.

Citrix provides many of the network connections and infrastructure used by the military and by industries requiring secure connections for the transmittal of data.

The Washingtoncaps.com site, newsletters to fans of the team, venue banners and radio and TV spots will promote Citrix’s sponsorship of the event.

Rockville, MD-based Treseler Zalbe LLC is the agency in charge of the promotion.

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