How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
Channel | Social
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
How David’s Bridal Leverages TikTok to Increase Social Media Sales
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.
PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
Metaverse Marketing: Five Issues for Brands to Consider
Several issues marketers should keep in mind while testing out the metaverse.
Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
Marketers on Fire in 2022
Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
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