Channel | Social

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.