Channel | Social

Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.