Channel | Social

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Want referrals in droves to boost your ROI? Here are eight effective ways to promote your customer referral plan.

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.

The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.