Channel | Social

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.'s events nationwide.

When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a...

Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.

Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association's 2006 Basketball tournament as a sponsor targeting African Americans.

Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.

After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.

JCPenney is set to open a virtual store in New York City where customers can purchase the company's products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever.

Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad's Mardi Gras sponsorship and promotions.