Channel | Social

Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.

Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.

McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.

JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

Frito-Lay has begun a yearlong campaign supporting SunChips' sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen's Race for the Cure Series National Volunteer Recognition Program. The brand ...