Courvoisier Dangles Style Getaway in Major Campaign
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale's.
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company's new roster of free financial services.
Kohl's Department Stores this week begins its 26-market tour as title sponsor of the Kohl's U.S. Youth Soccer American Cup.
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City's Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
4Kids Entertainment and Radio Disney have rolled out a nationwide tour in search of the most talented and dedicated Teenage Mutant Ninja Turtles and Winx Club fans.
Click here to view the 2023 winners!