Channel | Social

Maker's Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.

Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.

GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.

Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City's Hard Rock Café in Times Square. The event was timed to complement the brand's participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.

GE is invading New York City's Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.

Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there's no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is…

Simon malls reprises its Book Blast! kids' promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.

Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.

Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.