Kohl’s Brings Youth Soccer On the Road
Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.
This is Kohl’s second year as title sponsor of the recreational tournament organized by U.S. Youth Soccer and its local associations. Kohl’s replaced Procter & Gamble’s Tide as title sponsor (from 2000-2004) when Kohl’s signed a new three-year deal with the non-profit soccer association in February 2005. The tourney hosts about 65,000 players each year.
Kohl’s tour begins March 18 when the Kohl’s Interactive Soccer Village bows at the tournament’s second event in Tampa, FL. Kohl’s 28-foot vehicle has three inflatable attractions— Soccer Dribble, Soccer Kick and Kick Wall— serves as the headquarters for registration and award ceremonies at each tournament event. Kohl’s will give away co-branded wristbands, Frisbees and soccer balls to tourney players; organizing volunteers get Kohl’s gift cards.
The vehicle is scheduled to stop at 26 of the tournament’s 55 events; the sites that can’t accommodate the vehicle still get premiums giveaways and Kohl’s presence.
Kohl’s net sales hit $13.4 billion for fiscal 2006 ended Jan. 28, up 14.5% from 2005. Same-store sales rose 3.4% for the year. Kohl’s credits the performance to a broader product assortment and better inventory management. Kohl’s also added 95 stores, bringing its total to 732 stores in 41 states.
The Menomonee Falls, WI-based retailer will keep honing its merchandise content, marketing, inventory management and in-store shopping experience this year, said CEO Larry Montgomery.
