Samsung Increases B2B Focus

Posted on by Beth Negus Viveiros
The Executive Briefing Center is designed to help Samsung connect with B2B buyers.

Samsung is increasing its focus on the small and medium sized business (SMB) segment,  for phones, tablets and other devices.

“SMB is a real battleground for us, but we’ve under-indexed there versus our main competition,” said Graeme Good, Samsung head of sales, in a report on MobileNews. “Trying to turn that around and over-perform is a key focus for us this year—so from a marketing and a channel point of view we’re really going to be driving that focus on the SMB business.”

Speaking at the Data Select Platinum Club, Good noted that Samsung’s UK B2B revenue rose by 20 percent last year. He put the UK’s B2B smartphone market at $3.18 billion US last year, with increases being driven by rising handset prices. SMB accounted for 72.5 percent of the UK B2B market.

Last month, to better connect with US B2B leaders, Samsung opened an Executive Briefing Center in Irvine, CA. The center is the third such facility for Samsung in the United States, and will help the company highlight new solutions.

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“This world-class center will be a space where we can highlight the latest in cutting-edge display technologies, designed to drive meaningful engagement and accelerate growth in business,” says Mario DiAntonio, team leader, B2B tech account management, Samsung Electronics America.

The Korea-based company is likely hoping such innovation will help brighten the financial picture for next quarter. For the first quarter, revenue fell 13 percent by year-on-year to 52.4 trillion KRW, approximately $45 billion, reported TechCrunch. Operating profit for Q1 was an impressive sounding $5.33 billion—a 60 percent drop from the same period in 2018.



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