High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.
Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.
Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.
Here are four tips to help prove the value of PR in marketing to your company's c-suite.
Consider these five ideas for making your multicultural marketing campaigns inclusive.
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.
A unified database across multiple channels is enabling Lenox to have a single view customers and uncover insights for marketing opportunities.
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
Click here to view the 2023 winners!