How Jessica Alba Launched the Honest Company

Posted on by Lindsay Blakely (Chicago Tribune)

chi-inc-jessica-alba-honest-bsi-hub-002When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

But the actress proved them wrong: the brand is expected to pull in more than $150 million in revenue this year. She told her story of how the business was launched to the Chicago Tribune.

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