Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
Heineken pulled a new TV spot this week after offending untold numbers of people.
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
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