Avengers Assemble: The Marketing Charge for Infinity War
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today's environment.
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler.
Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.
The North Face is rolling out a massive first global initiative, Move Mountains, focused on women to celebrate and share the stories of adventurous and courageous female explorers.
Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?
The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx.
How four brands are marketing to the “It” Gen Z demographic.
Click here to view the 2023 winners!