United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.
Subway's new "Anthem" video features live action and user-generated content that shows people living life and how Subway fits into those experiences.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Judging is now underway to see who will win the McDonald's Bling Mac Contest, a special promo for Valentine's Day.
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
Over a plate of the new BBQ Crispy Chicken, Andrea Zahumensky and I chatted about the splashy launch campaign.
A partnership with Chef Jeff Mauro helps kids expand their taste palates and get more involved in cooking.
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