Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…
Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.
Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with a new global ad and star-studded event.
Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”
Arizona Iced Tea Arizona Beverages owners and brothers chat about the pop-up retail shop opened to celebrate its 25th anniversary.
IHOP fans had plenty to say when it sent out a cryptic note on social that it was changing its name to IHOb.
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
Cops are busting kids for setting up illegal lemonade stands and Country Time Lemonade has launched a team to intervene.
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
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