Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.
Kellogg has kicked off a slew of promotions tied to the wild ride of the upcoming Jurassic World: Fallen Kingdom.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
Click here to view the 2023 winners!